Certified Expert (Business English Communication & Overseas Sales Support): Nao Rimi

■ Outline President, Spring Up Inc.
Qualifications: TOEIC 925; EIKEN Grade Pre-1; completed TESOL (English teaching methodology) course

■ Details A former instructor at a major English-conversation school, Nao is popular for her "work-with-what-you-have (Arumonde) English" style: rather than relying on textbooks, she has each learner speak about what they actually want to say in line with their own work and lifestyle, making the fullest use of the English ability they already have, which builds genuine confidence in speaking English. About 90% of her students are business owners who are considering, or have already begun, overseas expansion, which led her to begin supporting overseas sales-channel development. Leveraging the strong communication skills she cultivated by teaching English conversation to a cumulative 16,000 working adults over 15 years, she also serves as an overseas sales agent. She has experience supporting the creation of a platform bringing together overseas patent attorneys, guiding more than 40 patent firms across 23 countries to register within 10 months.