002. Common Pitfalls of Unsuccessful Overseas Trade Shows

Simply exhibiting at an overseas trade show does not guarantee results.

We have seen many companies participate without sufficient preparation, only to struggle to generate meaningful business meetings or sales.

In this episode, we share real-world insights into the common pitfalls that often prevent companies from achieving results at overseas trade shows.

The key is thorough preparation and developing a clear hypothesis for what success should look like before the event. Without this foundation, even a promising trade show can fail to deliver meaningful results.

We also discuss new approaches to international sales in the age of AI and how companies can maximize results with limited resources.

This episode is especially useful for businesses considering their first overseas trade show, as well as those that have exhibited before but were not satisfied with the results.

Please note: This episode is available in Japanese only.