003. Going Global Starts with Making Friends

Do you think expanding overseas is difficult without the right connections?

In this episode, we share real-world insights into how something as simple as “making friends” can make a major difference in international business. We explore why small and medium-sized businesses that may struggle to stand out at large trade shows can achieve better results through smaller business meetings and referral-based connections. We also explain how to approach international business by building relationships based on trust.

In the age of AI, it is easy to overlook the value of genuine human connections. Tune in to discover the realities of overseas markets that you won’t find through online information alone.

Please note: This episode is available in Japanese only.